Just Make It Better

I was clipping coupons the other night and came across one for Dove.

It had a woman in her underwear, obviously a “real” woman because she was average looking and had the smallest belly roll and it seemed so gimmicky to me.

Dove’s marketing position is to appeal to real women who wanted to be represented in the media. Or to women who are tired of being sold the mass media’s underweight, blonde, perfect version of sexy. Or to insecure women who feel good supporting a brand that ‘makes them feel good about being normal’.

My boss is 60 and drives me crazy. My last boss was 54 and equally as annoying.

Surely it’s all about me and my bad attitude?Recently a consultant (FYI: age, 47) was hired to evaluate my firm and surprisingly validated the problems I had with my antiquated and disrespectful management. It was liberating to have an outside professional spout the same criticism I have because at this point I am bitter and have lost my initiative.

These validations got me to thinking: what’s the right way to fix this gen. Y/baby boomer hate?

The first step is admitting there’s a problem.

Almost anyone I know ever met, hates their corporate job.
By the looks of that sentence it’s rough out there.

But here’s a look at why:

1. Control me master, please. Company owners, management and bosses leash you up the best they can, more so then my mother ever did.

2. Cheap chairs. It’s hard to feel valuable when your back hurts and you watch your boss buy a $460 piece of glass for him to make more ‘company art’ with.

3. Hovering. Why are people so nosy? Just let me work.